Global Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases

Eugene Jaffe and Ilan Alon
January 2012


Hailing from America, Europe and the Middle East, the authors of Global
Marketing provide a truly international and comparative perspective to
the study of marketing. Examples are provided from across the continents
encompassing small and medium enterprises (SMEs). In addition,
well-researched multinational companies are explored and give justice to the
breadth and depth of this field. Cases on well-known companies, such
as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and
Corona are supplemented by cases on lesser-known and smaller companies
from emerging markets, such as Proton Car from Malaysia and San Lu
from China. In addition to short end-of-chapter cases that can be used in
classroom discussion, the book also boasts longer end-of-book cases which
require integration of multiple chapters and synthesis of knowledge to identify and
solve international marketing problems.
More Information can be found here: 
Encyclopedia of Knowledge Management

Encyclopedia of Knowledge Management , 2nd Edition, IGI Reference, Hershey:PA. ISBN13: 9781599049311

Schwartz, David G., and Te’eniDov ,(2011).
March 2011

The Encyclopedia of Knowledge Management, now in its second edition, provides a compendium of terms, definitions and explanation

Internet-based Organizational Memory and Knowledge Management

Internet-based Organizational Memory and Knowledge Management

Schwartz, David G., Divitini, Monica, and Brasethvik, Terje
January 2009


Knowledge management in general, and Internet-based knowledge management in particular, is one of the foremost strategic directions being investigated and adopted by corporations today. The promises of better decision making, faster turnaround times, improved organizational communication, and higher levels of cooperation and interaction among personnel, have all combined to create a holy grail kind of aura. Yet, like the grail the goals here are elusive, and the road to reaching them is long and fraught with pitfalls. Each of us, as individuals, performs a variety of functions that can be termed knowledge management. We remember things: names, numbers, experiences, and procedures. We know how to do things such as ride a bike; bake a cake; calculate a derivative; fix a flat tire. We know where to find information that we don’t remember on our own: we write things down; file them; enter them in a PDA. Some of us do it better, some of us are chronically disorganized, but at the end of the day each of us is performing his or her own knowledge management function.

Theory Construction, Analysis and Application.

Elizur D. and Yaniv E.
January 2009
Introduction to Finance

Introduction to Finance

Kaplanski Guy and Haim Levy
October 2008
Solutions to Exams in Finance

Solutions to Exams in Finance

Kaplanski Guy
January 1999
Cooperating Heterogeneous Systems, Kluwer International Series in Engineering an

Cooperating Heterogeneous Systems, Kluwer International Series in Engineering and Computer Science, Kluwer Academic Publishers, New York:NY. ISBN-13: 978-0792395355

Schwartz, David G.
January 1995

Cooperating Heterogeneous Systems provides an in-depth introduction to the issues and techniques surrounding the integration and control of diverse and independent software components. Organizations increasingly rely upon diverse computer systems to perform a variety of knowledge-based tasks. This presents technical issues of interoperability and integration, as well as philosophical issues of how cooperation and interaction between computational entities is to be realized. Cooperating systems are systems that work together towards a common end. The concepts of cooperation must be realized in technically sound system architectures, having a uniform meta-layer between knowledge sources and the rest of the system. The layer consists of a family of interpreters, one for each knowledge source, and meta-knowledge. A system architecture to integrate and control diverse knowledge sources is presented. The architecture is based on the meta-level properties of the logic programming language Prolog. An implementation of the architecture is described, a Framework for Logic Programming Systems with Distributed Execution (FLiPSiDE). Knowledge-based systems play an important role in any up-to-date arsenal of decision support tools. The tremendous growth of computer communications infrastructure has made distributed computing a viable option, and often a necessity in geographically distributed organizations. It has become clear that to take knowledge-based systems to their next useful level, it is necessary to get independent knowledge-based systems to work together, much as we put together ad hoc work groups in our organizations to tackle complex problems. The book is for scientists and software engineers who have experience in knowledge-based systems and/or logic programming and seek a hands-on introduction to cooperating systems. Researchers investigating autonomous agents, distributed computation, and cooperating systems will find fresh ideas and new perspectives on well-established approaches to control, organization, and cooperation.