Prof. Gila E. Fruchter

Prof.
Prof. Gila E. Fruchter
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Research Interests: 

CV

 

EDUCATION:

1988: D.Sc. in Mathematics, Technion – Israel Institute of Technology, Haifa, Israel.

Academic Appointments:

Spring 1990:      Lecturing, Technion, Israel

1990-1991:    Visiting Researcher, UCLA

Fall 1992:      Lecturer, UCLA

Spring 1992:      Lecturing,Technion, Israel.

1993-1994:        Research Fellow , Technion, Israel.

Summer1994:    Visiting Scholar, Washington University in St. Louis

Summer1995:    Visiting Scholar, Washington University in St. Louis

Summer1996:    Visiting Scholar, MIT Sloan School of Management, Cambridge, USA.

Summer 1997:   Visiting Scholar, Haas School of Business, UC Berkeley, USA.

Summer1998:    Visiting Scholar, Haas School of Business, UC, Berkeley.

1994 - 1999:      Lecturer, Faculty of Industrial Engineering and Management, Technion, Israel.

1999-2000:        Visiting Scholar, Haas School of Business, UC, Berkeley

                         and The University of Texas, Dallas., USA.

2000-2001:        Visiting Scholar, Department of Marketing, The Hong Kong University of

                          Science and Technology,  Hong Kong.

2001-2005:        Senior Lecturer, Bar- Ilan  University, Israel.

April 2005- March 2010: Associate Professor (with tenure), Bar- Ilan  University, Israel.

2007-2008:    Visiting Scholar,  The Wharton School, U Penn

April 2010- : Full Professor ,  Bar- Ilan  University, Israel.

October 2014-December 2014: Visiting Professor, ESSEC Business School, Paris, France

October 2015- : Professor Emerita, Bar- Ilan  University, Israel

PROFESSIONAL FUNCTIONS:

Editorial/Advisory Boards:

Marketing Science: 2005- to date

Journal of Service Research: 2005- to date

Review of Marketing Science: 2000- to date

World Journal of Marketing Management : 2006 – to date

Applied Economics Research Bulletin: 2007-date

Intern. J. of Research in Marketing: 2013- date

Guest Area Editor for Journals:

Marketing Science: 2005- to date

Reviewer for Journals:

Marketing Science

Management Science

Journal of Marketing Research

Journal of Service Research

Review of Marketing Science

 International Journal of Research in Marketing

 Optimal Control Applications and Methods

 European Journal of Operational Research

 Journal of Economic, Dynamics and Control

 International Game Theory Review

 Annals of Dynamic Games

 Automatica

 Operations Research

AWARDS:

2002: JSR  Best Article Award Finalists on the article: "Optimal Membership Fee and Usage Price Over Time for a Network Service," Journal of Service Research, Vol. 4, no.1, August 2001, 3-14, lead article.

2006: JSR  Best Article Award Finalists on the article: “Transactions Vs. Relationships: What Should The Company Emphasize?” Journal of Service Research, Vol. 8, no.1, August 2005,18-36.

GRANTS / fellowships:

April 1989: The Lady Davis Fellowship Trust, Technion, Israel.

July 1992: Better-Doctorate Fellowship, Technion. Israel.

1994-1995: "Technological analysis in the printing industry and marketing strategy for

                     Indigo Company." 

1998:   "Managing a competitive entry: Dynamic limit pricing and advertising."

             TIM fund. Technion. 

1998:   "Customer retention and acquisition in a dynamic and competitive environment: An experimental analysis," Davidson fund. Technion,

2002:    Research Incentive Grant, Bar-Ilan fund,

2006:  DFG Grant for Scientific Visit to Germany

ADITIONAL INFORMATION:

1998:  Session Chair, Marketing Science Conference, Insead, France, July 10-13, 1998.

2000: Session Chair, Marketing Science Conference, University of California at Los Angeles, June 22-25, 2000.

2003:  Session Chair, Marketing Science Conference, University of Maryland, College Park, June 12-15, 2003.

2005: Organizer of the conference in the memory of Professor Rami Saggie: “On leadership,” Bar-Ilan University, Israel, March 7, 2005.

2006:  Session Chair, 12-th International Symposium on Dynamic Games and Applications, University of Nice Sophia Antipolis,  France, July 3-6th, 2006.

Departmental Service:

2006-2014: Head of  Doctoral Committee

2006- 2012:  Head of Marketing Area,  

2011- 2014: Head of Graduate School of Business Administration, Bar-Ilan University.

TEACHING EXPERIENCE

Graduate (MBA):

Marketing Management

Marketing Models in Practice

Pricing

Marketing Engineering

Seminar in Marketing

Graduate (PhD):

Seminar

SUPERVISION OF GRADUATE STUDENTS:

M. Sc. / M. B. A. Students:

  1. Elena Guz, M.Sc., completed 1998, "A model of price and advertising in a dynamic duopoly with stochastic demand."  (co-supervisor Dr. D. Peled), Technion, Israel.
  2. Ariel Fligler, M.Sc., completed 2003, "Product line design using a genetic algorithm." (co- supervisor Dr. I.  Shimshoni), Technion, Israel.
  3. Yair Orbach, M. B. A., completed 2005, “Pre-launch dynamic forecasting of new products using conjoint-based customer utility data," Bar-Ilan University.
  4. Shiri Azmon, M. B. A , completed 2006, “Using traditional product classification to design on-line customer's loyalty strategy,” Bar-Ilan University.
  5. Ronen Chen, M. B. A , completed 2007, “Price as a marketing effort to recycle the PLC,”  Bar-Ilan University.
  6. Avi Steinberg, proposal approved 20/7/2011, "Forecasting the Product Life Cycle of Prescription Drugs: Brand and Generic", Bar-Ilan University

Ph. D. Students:

  1. Shalom Levi, completed 2005, “Interactive Elaboration Likelihood model: Consumer readiness to search for information and purchase products in Interactive TV,“ (co-supervisor Professor I. Nebenzal), Bar-Ilan University.
  2. Moti Zviling, completed 2007, "An algorithm for matching celebrity to product advertising," Bar-Ilan University.
  3. Gil Sharoni, completed 2008,“Site quality, perceived risk and banner advertising effectiveness and commercial web site” Bar-Ilan University.
  4. Yair Orbach, completed 2009, “Pre-launch dynamic forecasting of new products" Bar-Ilan University.
  5. Versano Naor, proposal approved, January 2016. "Green Marketing", Bar-Ilan University.

 

Conferences

The 15th Conference of IEEE in Israel, April 7-8, 1987:  "An analytic method for design of uncertain discrete nonlinear control systems."

International Symposium on Circuits and Systems, May 4-7, 1987, Philadelphia: "On    several variable zero sets and application to MIMO feedback stabilization."

International Conference on Control and Applications, April 3-6, 1989, Jerusalem. Invited lecture: "Stability analysis of one-dimensional dynamical systems applied to beating heart."

The 31st IEEE Conference on Decision and Control, December 16-18, 1992, Arizona:  "A game theoretic analysis of a linear compensator in the presence of disturbance and parameter uncertainties."

Marketing Science Conference, March 12-14, 1993, St. Louis, Missouri:  "A game  theoretic approach to advertising expenditures in a duopoly market."

Marketing Workshop, May 1994, Tel-Aviv University, Tel-Aviv:  "Dynamic advertising competition."

International Workshop on Dynamic Competitive Analysis in Marketing, Montreal,  Canada, Sept. 1-2, 1995: "Feedback promotional strategies in a growing dynamic competitive market:  theory and empirical study."

Informs 1996 Marketing Science Conference, March 7-10, 1996, Florida:  "Dynamic advertising strategies with market expansion."

Game Theory Workshop, May 1996, Technion, Haifa: "Differential games in advertising."

Marketing Workshop, September 1996, MIT sloan School of Management, Cambridge: "Dynamic targeted promotions: A customer retention and acquisition perspective."

1997 Marketing Science Conference: Marketing Science and technology, Berkeley, March   21-24, 1997:"Cultivating technological managers for customer expertise."

Marketing Workshop, September 1997, Haas School of Business, UC, Berkeley: "Satisfaction Guaranteed as a surplus extracting device."

INFORMS Israel, Tel-Aviv, June 28 - July 1, 1998: "Satisfaction Guaranteed as a surplus extracting device."

8th International Symposium on Dynamic Games and Applications, Maastricht, The  Netherlands, July 5-8, 1998: "Feedback competitive advertising strategies with a general  objective function."

Marketing Science Conference, Insead, France, July 10-13, 1998: "Satisfaction guaranteed as a surplus extracting device."

Marketing Science Conference, Los Angeles, June 22-25, 2000: "Dynamic Two-Part Tariff for a Network Service."

Marketing Science Conference, Wiesbaden, Germany, July 5-8, 2001: "Tailored Promotions for Customer Retention and Acquisition: Theory and Experimental   Evidence."

Marketing Science Conference, Edmonton, Canada, June 27-30, 2002: "Dynamic Network-   Based  Discriminatory  Pricing."

Marketing Science Conference, University of Maryland, College Park, June 12-15, 2003: "Optimal Budget Allocation Over Time for Keyword-Activated Banner Ads in Web Portals."

Marketing Science Conference, June 24-26, 2004, Erasmus Universiteit Rotterdam. Invited lecture, in a special session: "Dynamic Targeted Promotions: A Customer  Retention and Acquisition Perspective."

Marketing Science Conference, Erasmus Universiteit Rotterdam, June 24-26, 2004: "Dynamic Brand-Image-Based Production Location Decisions."

Marketing Workshop, March 22, 2005, Tel-Aviv University. Invited seminar: "Dynamic Brand-Image-Based Production Location Decisions."

Research Seminar, May 16, 2005, Bar-Ilan University, Department of Economics. Invited  seminar:  "Dynamic Brand-Image-Based Production Location Decisions."

Optimal Control and Dynamic Games: Workshop in Honor of Suresh Sethi, June 2-5, 2005, Aix en Provence. Invited lecture: "Dynamic Two-Part Pricing in a Dynamic Environment.”

Marketing Science Conference, Emory University, June 16-18, 2005: "Optimal Launch  Timing of Over-the-Counter Versions of Prescription Drugs. "

12-th International Symposium on Dynamic Games and Applications, University of Nice Sophia Antipolis, France, July 3-6th, 2006: "Dual Role-Based Pricing in a Dynamic and Competitive Environment."

2007 Israeli Operations Research Society (ORSIS) conference, Israel, May 13-14, 2007: "Social  Relationship and Transactional Marketing Policies- Maximizing Customer Lifetime Value."

16th Annual Frontiers in Service Conference, San Francisco, California, USA, Oct. 4-7,  2007: “Can Sellers Rely on Buyer Commitment?”

Marketing Science Conference, June 12-14, 2008, Vancouver, Canada,  Invited lecture, in a special session: "Buyer-Seller Relationships and Customer Lifetime Value."

Marketing Science Conference, University of Michigan Ann Arbor, Michigan   USA, June 4-6, 2009: "Optimal Advertising under the Generalized Bass Model of New Product Diffusion."

2nd Workshop on Economics of Advertising and Marketing, St-German en Laye, June 11-13, 2009: "Optimal Campaign Replacement and Pulsing Policies with Wear-out Effects."

11th Workshop on Optimal control, Dynamic Games and Nonlinear Dynamics, University of Amsterdam, May 31—June 1. 2010: "Dynamic pricing for Subscription Services."

Marketing Science Conference, University of Cologne, Germany, June 17-19, 2010: "Dynamic pricing for Subscription Services."

ORSIS 2012 Conference, June 3-4, at Ma’aleh Ha’Hamisha Hotel in the Judean Hills near Jerusalem.

ORSIS 2013 Conference,  May 19-20 , Leonardo Hotel, Beer-Sheva.

9th International ISDG Workshop, July 5-6, Barcelona, Spain, 2013.

Marketing Science Conference, Ozyegin University, Istanbul, Turkey, July 11-13, 2013.

Marketing in Israel, Beer Sheva and Rehovot, December 30,31, 2014.

13th Viennese Workshop on Optimal Control and Dynamic Games, Vienna, May 13th – 16th, 2015.

ORSIS 2016 Conference, May 19-20, at Ma’aleh Ha’Hamisha Hotel in the Judean Hills near Jerusalem.

Recent advances in Retailing and Consumer Services Science, Edinburg, Scotland, July 11-14, 2016.

11th SICC International Tutorial Workdhop Topics in Nonlinear Dynamics: Paradigmatic Models in Social Sciences, Milano, Italy, September 26-28, 2016.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Research

 

MAIN RESEARCH INTERESTS:

Analytical Modeling in Dynamic and Competitive Marketing Strategies (Pricing, Adverting, Promotion, Product, Place). Specific Topics:

  • Closed-Loop Advertising (Promotional) Strategies (new methodology);
  • Advertising (Promotional) Budget Allocation (with respect to: Media, Time);
  • Managing Threat of Entry;
  • Customer Retention and Acquisition;
  • Service Marketing;
  • Network Service;
  • Online and Offline Distribution;
  • Customer Relationship Marketing;
  • New Product Design;
  • Brand, Country and Price Image;
  • Pharmaceutical Marketing.

Publications

CHAPTERS IN BOOK:

Gila E. Fruchter, "Absolute robust stabilization of continuous nonlinear control systems."  In:   Fundamentals of Discrete-Time Systems, edited by Mohammad Jamshidi, Mohamed Mansour, Brian D.O. Anderson, Nimal K. Bose, Albuquerque, New Mexico, USA, 1993, 257-262.

Gila E. Fruchter, “Two-Part Tariff Pricing in a Dynamic Environment.” Chapter in the book: Optimal Control and  Dynamic Game: Applications in Finance, Management Science, and Economics, edited by C. Deissenberg and R. Hartl, Kluver Academic Publishers, Dordrecht,  The Netherlands, 2005.

Gila E. Fruchter, "Relationships in Marketing and Optimal Control." Chapter in the book: Models and Methods in Economics and Management Science, Essays in the honor of Charles Tapiero,  edited by El Ouardighi, Foud and Kogan Konstantin, Springer, 2013.

ARTICLES IN REFEREED PERIODICALS :

2017

Yair Orbach and Gila E. Fruchter, "The Role of Seeding in Multi- vs. Two-Stage Diffusion Models." Modern Economy, Special Issue on "Consumption and Economics, March 2017.

2014

Engelbert Dockner and Gila E. Fruchter, "Coordinating Production and Marketing with dynamic transfer prices." Production and Operations Management, Volume 23, Issue 3, pages 431–445, March 2014.

Yair Orbach and Gila E. Fruchter, "Predicting product life cycle patterns," Marketing Letters, Volume 25, Issue 1, pp 37-52, March 2014.

2013

Moti Zviling and Gila E. Fruchter, "Selecting the Celebrity to Endorse Products," Journal of Advertising Research, Vol. 53, No. 4, 85-104, December 2013.

Gila E. Fruchter and Simon-Piere Sigue, “Dynamic Pricing Policies for Subscription Services”, Journal of Economics, Dynamics and Control, Vol. 37, November 2013, 2180-2194.
 

2011

Gila E. Fruchter, Eitan Gerstner and Paul W. Dobson, "Fee or Free?  How Much to Add On For an Add-On," Marketing Letters, Vol. 22, No. 1, March 2011, 65-78.

Gila E. Fruchter and Christophe Van den Bulte, “Why the Generalized Bass Model Leads to Odd Optimal Advertising Policies,” Intern. J. of Research in Marketing,  28, No.3, September 2011, 218–230.

Yair Orbach and Gila E. Fruchter, " Forecasting Sales and Product Evolution: The Case of the Hybrid/Electric Car," Technological Forecasting and Social Change, 78(7), 2011, 1210-1226

2010

Yair Orbach and Gila E. Fruchter, "A Utility-Based Diffusion Model Applied to the Digital Camera Case," Review of Marketing Science, Vol. 8, Article 1, 2010, 1-26.

Gila E. Fruchter and Murali Mantrala, "Proactive Planning of the Timing of a Partial switch of a Prescription to Over-the Counter Drug," Production and Operations Management, Vol. 19, No. 5, 2010, 614-628.

2009

Gila E. Fruchter and Simon-Piere Sigue, "Social Relationship and Transactional Marketing Policies-Maximizing Customer Lifetime Value," Journal of Optimization Theory and Application, Vol. 142, No. 3, September 2009, 469-492.

Gila E. Fruchter, "The Membership Fee Increases over Time with the Network Size," International Research Journal "Innovative Marketing," Vol. 5, No.3, November 2009.

Gila E. Fruchter, "Signaling Quality: A Dynamic Price-Advertising Model," Journal of Optimization Theory and Application, Vol. 143, No.3, December 2009, 479-496.

2008

Gila E. Fruchter, "Dual Role-Based Pricing in a Dynamic and Competitive Environment," Journal of Optimization Theory and Application, Vol.138, No.1, July 2008, 27-44.

Gila E. Fruchter and Yair Orbach, “A Utility-Based Dynamic Model Used to Predict Abnormalities in Diffusion Over Time,” International Research Journal "Innovative Marketing," Vol. 4, No.1, February 2008, 37-45.

2007

Gila E. Fruchter and Ariel Fligler, "The Various Brands in the Optimal Product Line vs. the Optimal Single Product,” International Research Journal "Innovative Marketing," Vol. 3, No. 1, February 2007, 15-22.

2006

Gila E. Fruchter, Ram Rao and Mengze Shi, “Dynamic Network-Based Discriminatory Pricing,” Journal of Optimization Theory and Applications, Vol. 128, no. 3, March 2006, 581-604.

Gila E. Fruchter, Eugin D. Jaffe and Israel D. Nebenzahl, "Dynamic Brand-Image-Based Production Location Decision," Automatica as a Special Issue on Optimal Control Applications to Management Science, Vol. 42, no. 8,  August 2006, 1371-1380 .

Gila E. Fruchter, Ariel Fligler and Russ Winer, "Optimal Product Line Design: A Genetic Algorithm Approach to Mitigate Cannibalization," Journal of Optimization Theory and Applications, Vol. 131, No. 2, November 2006, 227-244.

2005

Gila E. Fruchter and Wenyu Dou,  “Optimal Budget Allocation Over Time for Keyword Activated Banner Ads in Web Portals,“ Journal of Optimization Theory and Applications, Vol. 124, no. 1, January 2005, 157-174.

Gila E. Fruchter and Charles Tapiero, “Dynamic Online and Offline Channel Pricing for Heterogeneous Customers in Virtual Acceptances,“ International Game Theory Review, Vol. 7, no.2, June 2005, 137-150.

Gila E. Fruchter and Simon Piere Sigue, “Transactions Vs. Relationships: What Should The Company Emphasize?” Journal of Service Research, Vol. 8, no.1, August 2005,18-36.

2004

Gila E. Fruchter and Z. John Zhang, “Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective,” Journal of Service Research, Vol. 7, no.1, August 2004, 3-19, lead article.

Engelbert J. Dockner and Gila E. Fruchter, "Dynamic Strategic Pricing and Speed of Diffusion,” Journal of Optimization Theory and Applications, Vol. 123, no. 2, November 2004, 331-348.

Gila E. Fruchter and Simon Piere Sigue, “Managing Relational Exchange,” Journal of Service Research, Vol. 7, no.2, November 2004, 142-154.

2003

Gila E. Fruchter and Paul Messinger, "Optimal management of fringe entry over time," Journal of Economic, Dynamics and Control, Vol. 28, no.3, December 2003, 445-466.

2001

Gila E. Fruchter, "A dual control problem and application to marketing," European Journal of Operational Research, Vol. 130, April 2001, 99-110.

Gila E. Fruchter, Gary M. Erickson and Shlomo Kalish, "Feedback competitive advertising strategies with a general objective function," Journal of Optimization Theory and Applications, Vol. 109, no. 3, June 20

Gila E. Fruchter and Ram Rao, "Optimal membership fee and usage price over time for a network service," Journal of Service Research, Vol. 4, no.1, August 2001, 3-14, lead article.

Gila E. Fruchter, "Advertising in a competitive product line," International Game Theory Review, Vol. 3, no.4, December 2001, 1-14.

1999

Gila E. Fruchter and Eitan Gerstner, "Selling with Satisfaction guaranteed," Journal of Service Research, Vol. 1, No. 4, 1999, 313-323.

Gila E. Fruchter, "The many-player advertising game," Management Science, Vol. 45, No. 11, November 1999, pp.1609-1611.

Gila E. Fruchter, "Oligopoly advertising strategies with market expansion," Optimal Control Applications and Methods, Vol. 20, No.4, 1999, 199-211.

Eyal Bialogorsky, Ziv Carmon, Gila E. Fruchter and Eitan Gerstner, "Overselling with opportunistic cancellations," Marketing Science, Vol. 18, no. 4, 1999, 605-610.

1998

Gila E. Fruchter and Shlomo Kalish, "Dynamic promotional budgeting and media allocation," European Journal of Operational Research, Vol. 111, No. 1, 1998, 15-27.

1997 

Gila E. Fruchter and Shlomo Kalish, "Closed-loop advertising strategies in a duopoly," management Science, Vol. 43, No. 1, 1997, 54-63.

 

From post doc in medicine

Gila E. Fruchter and Shlomo Ben-Haim, "Dynamic properties of cardiovascular dynamical systems," Mathematical Biosciences, Vol. 110, 1992, 103-117.

Gila E. Fruchter and Shlomo Ben-Haim, "Stability analysis of one-dimensional dynamical systems applied to an isolated beating heart," Journal of Theoretical Biology, Vol. 148, 1991, 175-192.

Shlomo Ben-Haim, Gila E. Fruchter, Gal Haim and Yehuda Edute, " Periodicities of cardiac mechanics," Am. J. Physiology, Vol. 261, 1991, H424-H433.

From my PhD (Math)

Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "Stability of discrete nonlinear control systems," IMA Journal of Mathematical Control and Information, Vol. 14, No. 4, 1997, 333-352.

Gila E. Fruchter, "Generalized zero sets location and absolute robust stabilization of continuous nonlinear control systems, " Automatica, Vol. 27, No. 3, 1991, 501-512.

Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "Conditions on the boundary of the zero set and application to Stabilization of systems with uncertainty," Journal of Mathematical Analysis and Applications, Vol. 161, No. 1, Oct. 1991, 148-174.

Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "On possibilities of utilizing various conditions to determine a zero set," Journal of Mathematical Analysis and Applications, Vol. 161, No. 2, Nov. 1991, 361-366.

Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "On several variable zero sets and application to MIMO robust feedback stabilization," IEEE Trans. Circuits Syst., Vol. CAS-34, Oct. 1987, 1208-1220.

 

REFEREED PAPERS IN CONFERENCE PROCEEDINGS:

Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "An analytic method for design of uncertain discrete nonlinear control systems," Proceedings of the 15th Conference on IEEE in Israel, The 15th Conference of IEEE in Israel, April 7-8, 1987.

 

Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "On several variable zero sets and application to MIMO feedback stabilization," Proceedings of ISCAS 1987, International Symposium on Circuits and Systems, Philadelphia, May 4-7, 1987.

 

Gila E. Fruchter and Shlomo Ben-Haim, "Stability analysis of one-dimensional dynamical systems applied to beating heart," Proceedings of ICCON' 89, International Conference on Control and Applications, Jerusalem, April 3-6, 1989.

 

J.L. Speyer, Gila E. Fruchter and Y.S. Hahn, "A game theoretic approach to dual control," Proceedings of Seventh Yale Workshop on Adaptive and Learning Systems, 1992.

 

Gila E. Fruchter, "Absolute robust stabilization of continuous nonlinear control systems," Proceedings of Symposium on Fundamentals of Discrete-Time Systems (In Honor of Professor Eliahu I. Jury), 1992.

 

Gila E. Fruchter, Jason Speyer and Sinpyo Hong, "A game theoretic approach to compensator design for linear systems in presence of disturbance and parameter uncertainty," Proceedings of CDC-92, The 31st IEEE Conference on Decision and Control, Arizona, December 16-18, 1992.

 

Gila E. Fruchter, Gary M. Erickson and Shlomo Kalish, "Feedback competitive advertising strategies with a general objective function," Proceedings of the 8th International Symposium on Dynamic Games and Applications, Maastricht, The Netherlands, July 5-8, 1998.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Courses

 

* Marketing Management
70-952-05
Syllabus
Lecture Notes
Cases and Exercises

* Seminar for PhD students 
70-783-01
Syllabus
List of papers
Students 

* Marketing Models in Practice
70-829-01
Syllabus & Schedule
Lecture Notes

* Pricing Decisions
70-896-01
Syllabus
Lecture Notes
Exercises
Groups

* Marketing Engineering
70-376-02
Syllabus
Class Schedule
Lecture Notes

* Seminar in Marketing 
70-713-15 עד 
70-716-15
Syllabus
Examples of review papers 

Sample of research plan

 

 

Working Papers

Papers under Review:

Fouad El Ouardighi, Gustav Feichtinger, Gila E. Fruchter:  "Accelerating the diffusion of innovation under mixed word of mouth through marketing-operations interaction."

Gila E. Fruchter, Christophe Van den Bulte, "Optimal Dynamic Advertising and Entry Timing for New Products with Asymmetric Peer Influence."

Gila E. Fruchter and  Thomas Reutterer, " Dynamics of Customers’ Quality Expectations."

 

Working Papers:

Gila E. Fruchter and Thomas Reuterer, "Production Relocation Decisions.”

Yair Orbach and Gila E.  Fruchter, " Spatial Multi Stage Diffusion Model"

Gila E. Fruchter, Ashutosh Prassad, "Advertising pulsing."

Toker Doganoglu, Gila E. Fruchter and Daniel Klapper, "Optimal Pulsing Policies: A Theory for  Observed Advertising Behavior."