Dr. Enav Fridmann

Dr.
Dr. Enav Fridmann
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CV

Curriculum Vitae

Enav Friedmann

 

 

Personal details

Telephone- 073-737442, Cell- 0526091235

Address: Klil Hachoresh 19, Omer, Israel

Email: Enav.Friedmann@gmail.com/ Enav.Friedmann@biu.ac.il

 

Languages: Hebrew and English

 

Education

  • 2010-2014- P.H.D in Business administration, Marketing, Ben Gurion University. Supervisor: Prof. Oded Lowengart. Dissertation: Gender differences in consumers' multi-attribute product choice processes
  • 2002-2006- M.A in Business administration, Marketing, Ben Gurion University, Graduated with honors, Supervisor: Prof. Oded Lowengart.  Thesis: The effect of product-subjective utilities and the emotional orientation of consumers on purchase intentions
  • 1998-2001- B.A in Behavioral Science, Ben Gurion University

 

 

Professional experience

 

Academic experience

  • Lecturer, 2015 – today, Bar Ilan University.  Courses: Marketing research, consumer behavior and advances in research methods and pricing.
  • Lecturer, 2010 – today, Ben Gurion University. Courses: Marketing management, marketing research, consumer behavior, behavioral science for managers.
  • Teaching Assistant, 2004 - 2014
    Ben Gurion University, Courses: Marketing management, marketing research, pricing, marketing strategy, international marketing, product policies.

Managerial experience

  • 2001-2010- Head of social and cultural department, Student Authority, Ministry of Absorption.  Managed a staff of 15 who worked throughout the Southern region of Israel (recruitment and selection of workers, building training and continuing education programs, development and management of new projects, marketing and organizing events, fund raising and budget management.)
  • Summer of 2000, 2001- Summer Camp Manager. Responsible for: development of programs, recruitment and training of counselors, management of the staff, organizing trips, marketing of the day camp and negotiating with parents.
  • 1999-2001 -Coordinator of Noam youth movement in the Conservative synagogue in Omer.

 

 

 

Military service

  • 1996-1998- Teacher in the Education and Youth Corps. During my military service I worked as community organizer and youth instructor in a community center in Ashdod.

 

 

Honors and awards

1.M.A in Business administration, Ben Gurion University, Graduated with honors.

2.The Negev-Zin scholarship.

 

Publications

  1. Friedmann, E., & Lowengart, O. (2013). Gender differences in the effects of a product's utilities and identity consumption on purchase intentions. Journal of Business and Management, 19(2), 5-19.
  2. Segal-Engelchin, D., Friedmann, E., & Cwikel, J. G. (2014). The contribution of parental smoking history and socio-demographic factors to the smoking behavior of Israeli women. Psychology, Health & Medicine, 19(6), 625-634.
  3. Friedmann, E. and Lowengart, O. (2016) The effect of gender differences on the choice of banking services. Journal of Service Science and Management, 9, 361-377. doi: 10.4236/jssm.2016.95041.
  4. Friedmann, E. (2017) Women in the STEM sector- incorporating a marketing strategy, Marketing letters  (submitted)
  5. Friedmann, E., & Cwikel, J. G. (2017). The marketing of female "she-agra": men and women's perspectives on women's sexual desire. Journal of Sexual Archives (submitted)
  6. Friedmann, E., and Lowengart, O. (2017). ­Are the brand choice considerations of men and women really different?. Journal of Business Research (submitted)
  7. Friedmann, E., and Lowengart, O. (2017). Level of Involvement as a boundry condition for gender differences in the process of brand preference formation. Journal of Retailing and Consumer Services (submitted)
  8. Heiman, A., Lowengart, O., and Friedmann, E.(2017). The dissonance theory as explanation for the Effect of negative Information about health hazards on perceptions of the entire food category. (In preparation)
  9. Friedmann, E., and Peleg, G. (2017).Examining the brand choice process of hetro- and homosexual men and women (In preparation).
  10. Cwikel, j., Samson, T. and Friedmann, E. (2017). Marketing the use of e-therapy techniques in social work (In preparation).
  11. Friedmann, E., and Bruller, D. (2017).The context of single vs. multiple evaluations-of services as a Boundry Condition for Gender Differences in the importance of utilities considerations (In preparation).

 

Other Skills and Qualifications:

  • Microsoft Office, Internet
  • SPSS, AMOS, MPLUS
  • Fluent in English and Hebrew

 

Presentations in conferences:

  1. Marketing in Israel- 12/2013- Gender differences in consumers' multi-attribute product choice processes.
  2. Marketing Science 2017, LA, USA-­Are the brand choice considerations of men and women really different?

 

 

Research

 My research projects are addressing the interplay between marketing and social issues. My main intrests are: 

1.Gender, sexual orientation/identity and consumers' brand choice process, showing that streyotypes about utilities considerations are mostly not valid. I am specifically interested in understanding the conditions in which consistent differences between these segments appear. 

2.Examining the effect of negative information on consumer behavior (information on cetain food category and its effect on the preceptual map; information on the sheagra drug and its effect on attitudes and purchasing intentions)

3.Marketing social behaviors (promoting women in the science, reducing smoking, littering etc.)

Publications

Publications

  1. Friedmann, E., & Lowengart, O. (2013). Gender differences in the effects of a product's utilities and identity consumption on purchase intentions. Journal of Business and Management, 19(2), 5-19.
  2. Segal-Engelchin, D., Friedmann, E., & Cwikel, J. G. (2014). The contribution of parental smoking history and socio-demographic factors to the smoking behavior of Israeli women. Psychology, Health & Medicine, 19(6), 625-634.
  3. Friedmann, E. and Lowengart, O. (2016) The effect of gender differences on the choice of banking services. Journal of Service Science and Management, 9, 361-377. doi: 10.4236/jssm.2016.95041.
  4. Friedmann, E. (2017) Women in the STEM sector- incorporating a marketing strategy, Marketing letters  (submitted)
  5. Friedmann, E., & Cwikel, J. G. (2017). The marketing of female "she-agra": men and women's perspectives on women's sexual desire. Journal of Sexual Archives (submitted)
  6. Friedmann, E., and Lowengart, O. (2017). ­Are the brand choice considerations of men and women really different?. Journal of Business Research (submitted)
  7. Friedmann, E., and Lowengart, O. (2017). Level of Involvement as a boundry condition for gender differences in the process of brand preference formation. Journal of Retailing and Consumer Services (submitted)

Courses

  • Marketing research
  • Consumers behavior
  • Pricing
  • Advanced research methods
  • Marketing management

Working Papers

Working papers:

  1. Heiman, A., Lowengart, O., and Friedmann, E.(2017). The dissonance theory as explanation for the Effect of negative Information about health hazards on perceptions of the entire food category. (In preparation)
  2. Friedmann, E., and Peleg, G. (2017).Examining the brand choice process of hetro- and homosexual men and women (In preparation).
  3. Cwikel, j., Samson, T. and Friedmann, E. (2017). Marketing the use of e-therapy techniques in social work (In preparation).
  4. Friedmann, E., and Bruller, D. (2017).The context of single vs. multiple evaluations-of services as a Boundry Condition for Gender Differences in the importance of utilities considerations (In preparation).