Dr. Eyal Pe'er

Dr. Eyal Pe'er
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Senior Lecturer and Head of Marketing at the Graduate School of Business Administration, Bar-Ilan University. Head of the Executive MBA program and Director of the Consumers Behvioral Insights (COBI) lab.

Joined at October 2013 after a two-year post-doctoral fellowship at Carnegie Mellon University (with Fulbright scholarship). Ph.D. (2011) and M.A. (2007) in psychology from Hebrew University of Jerusalem; B.A. (2003) in behavioral sciences from Ruppin Academic Center.

For more details, see full CV.


I study how choice architecture - the manner by which different options or outcomes are framed or presented - impact consumers' everyday choices and decisions. Specifically, the goal of my research is to identify "nudges" that can be used to improve consumers' decisions by helping them choose in manners more consistent with their self-preferences, goals or values, or in manners that promote important societal goals. This includes doing basic research on biases in choice or applied research on improving choice in various domaines of consumer behavior.

You can find more information on my current research projects here.


Selected recent publications:

Adjerid, I., Peer, E., & Acqusiti, A. (in press). Beyond the Privacy Paradox: Objective versus Relative Risk in Privacy Decision Making, MIS Quarterly.

Peer, E., Brandimarte, L., Samat, S., & Acquisti, A. (2017). Beyond the Turk: Alternative platforms for crowdsourcing behavioral research, Journal of Experimental Social Psychology.
Gamliel, E., & Peer, E. (2016). The Average Fuel‐Efficiency Fallacy: Overestimation of Average Fuel Efficiency and How It Can Lead to Biased Decisions. Journal of Behavioral Decision Making.

Peer, E., & Acquisti, A. (2016). The impact of reversibility on the decision to disclose personal information. Journal of Consumer Marketing, 33(6).

Chandler, J., Paolacci, G., Peer, E., Mueller, P., & Ratliff, K. (2015). Usign Nonnaive Participants Can Reduce Effect Sizes, Psychological Science
Egelman, S. & Peer, E. (2015). Scaling the security wall. Developing a Security Behavior Intentions Scale (SeBIS). CHI '15 Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, pp. 2873-2882

Peer, E., Acquisti, A., & Shalvi, S. (2014). "I cheated, but only a little" - Partial confessions to unethical behavior, Journal of Personality and Social Psychology, 106(2), 202-217.

Bar-Hillel, M., Peer, E., & Acquisti, A. (2014) “Heads or Tails?” – A reachability bias in binary choice. Journal of Experimental Psychology: Learning, Memory and Cognition.

Peer, E., Vosgerau, J., & Acquisti, A. (2014). Reputation as a sufficient condition for data quality on Amazon Mechanical Turk. Behavior Research Methods. 

More publications and other information in my full CV or on Google Scholar.



70984 - כלכלה התנהגותית - Behavioral Economics

70921 - מחקר וניתוח כמותי במנהל עסקים (מתוקשב) - Quantitative Research and Analyses in Business

70679 - עסקים ומשא-ומתן בראי תורת המשחקים (עם ד״ר חיים שפירא) - Business and Negotiations by Game Theory

70714 - סמינריון מחקר בשיווק - Marketing Research Seminar