פרופ' יוג'ין יפה
Jaffe’s articles have been published in the Journal of Marketing Research, Journal of World Business, International Business Review, International Marketing Review, International Journal of Advertising, European Journal of Marketing, Journal of Business Ethics, and Long Range Planning. He is listed as one of the authors of the “Most Influential Articles Published in Management International Review during 1993-2007”. Jaffe is a past President of the European International Business Academy.
Latest publications: "A Summated Rating Scale for the Measurement of City Image," Cities, (with Shaked Gilboa, Donata Vianelli, Ram Herstein and Alberto Pastore), 44, 50-59, 2015. IF = 4.08, Q1.
”The Impact of Acculturation on Immigrants’ Business Ethics Attitudes,” (with Nonna Kushnirovich and Alexander Tsimerman), Journal of Business Ethics, 147, 821-834, 2018. IF 4.14, Q1.
Latest book: Global Marketing 3rd edition, with Ilan Alon, Christiane Prange and Donata Vianelli. New York: Routledge, 2021.
Most cited publication (1,070 citations as of 10.2020): Eugene D. Jaffe and Israel D. Nebenzahl (2001, 2006), National Image and Competitive Advantage: The Theory and Practice of Place Branding. Copenhagen Business School Press.