Publication in Journal of Marketing Research: The Afterlife of Negative Reviews

Dena Yadin, Nira Munichor, Elanor F. Williams, and Inbal Stockheim published online “Haunted by a bad review: The afterlife of reading (negative) reviews in consumer experience” in the Journal of Marketing Research in 2026. The study shows how negative reviews can worsen subsequent product experiences by drawing attention to negative attributes.

Read the article