"Music to the individual consumer’s ears: How and why does personalizing music in advertising enhance viewing duration and ad effectiveness?" International Journal of Advertising, with Ran Maroely, forthcoming.
“Justifying toll payment with biased travel estimates: Behavioral findings and route choice modeling,” Transportation. doi: https://doi.org/10.1007/s11116-021-10251-y, with E. Tenenboim and Y. Shiftan, 2022.
“Numerical feedback roundness affects the choice of the self vs. others as a reference point,” Frontiers in Psychology, 12, 758990. doi: 10.3389/fpsyg.2021.758990, with M. Shoham, 2021.
"Sadly, I have earned it: The effect of responsibility attributions for sadness on indulgent food consumption," Journal of Consumer Behaviour, 18 (5), 415-428, with N. Friedlander, 2019.
"The influence of time-interval descriptions on goal pursuit decisions," Journal of Marketing Research, 55 (2), 291-303, with R. LeBoeuf, 2018.
"Saying no to the glow: When consumers avoid arrogant brands," Journal of Consumer Psychology, 26 (2), 179-192, with Y. Steinhart, 2016.
"CB as I see it," Consumer Behavior: Buying, Having, and Being (12th edition), ed. Michael Solomon, Pearson Education, 2016.
"Numbers or apologies? Customer reactions to telephone waiting time fillers," Journal of Applied Psychology, 92 (2), 511-518, with A. Rafaeli, 2007.
"Risk-attitude in small timesaving decisions," Journal of Experimental Psychology: Applied, 12 (3), 129-141, with I. Erev and A. Lotem, 2006.