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Dr. Nira Munichor

Telephone
Fax
+973-3-7384040
Email
nira.munichor@biu.ac.il
Office
Building 504 Room 332
Research Categories
CV

Nira Munichor is a consumer psychologist. She received her PhD in organizational psychology at the Technion. Subsequently, Dr. Munichor served as a post-doctoral research fellow at Warrington College of Business, University of Florida. She joined the Marketing area at the Graduate School of Business Administration, Bar-Ilan University, in the fall of 2016.

Dr. Munichor's research focuses on how people’s psychological characteristics (cognitive structure, needs, desires, feelings, and personality) influence their consumption decisions. Specifically, her research has examined how people make time-related decisions and how using numerical information affects consumer behavior. She also investigates how consumers make decisions regarding products and brands that elicit negative emotions.

Courses

Consumer Behavior

Creative Thinking in Marketing

Advanced Marketing Management

Research Seminar in Marketing

Publications

"Sadly, I have earned it: The effect of responsibility attributions for sadness on indulgent food consumption," Journal of Consumer Behaviour, 18 (5), 415-428, with N. Friedlander, 2019.

"The influence of time-interval descriptions on goal pursuit decisions," Journal of Marketing Research, 55 (2), 291-303, with R. LeBoeuf, 2018.

"Saying no to the glow: When consumers avoid arrogant brands," Journal of Consumer Psychology, 26 (2), 179-192, with Y. Steinhart, 2016.

"CB as I see it," Consumer Behavior:  Buying, Having, and Being (12th edition), ed. Michael Solomon, Pearson Education, 2016.

"Numbers or apologies? Customer reactions to telephone waiting time fillers," Journal of Applied Psychology, 92 (2), 511-518, with A. Rafaeli, 2007.

"Risk-attitude in small timesaving decisions," Journal of Experimental Psychology: Applied, 12 (3), 129-141, with I. Erev and A. Lotem, 2006.
 

Last Updated Date : 26/07/2021