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Bar-Ilan University Business School blends academic excellence with a global outlook, fostering critical and forward-thinking business insights. We challenge assumptions, advance careers, and equip students with the expertise to navigate Israel’s evolving business environment.
Our faculty specializes in Finance, Marketing and Business Development, Information Systems, Management and Organizational Behavior, driving research and practical learning that connect theory with real-world impact.
Join us to engage with rigorous academics, industry insights, and a dynamic business community.
Finance
Finance is a wide field that incorporates handling and optimizing capital structure, money flows, and investment decisions for corporations, individuals, and the public sector. Finance career ranges from entry-level finance/economic department workers to CFOs of small firms to multi-billion dollar corporations. While the field is broad, professionals typically specialize in a particular area of finance (e.g. corporate finance, or investments management).
Information Systems
The information systems discipline teaches a socio-technical approach with courses that reflect current and future industry trends, from big data and cybersecurity to crowdsourcing, text mining, social network analytics and machine learning. Supporting these forward-looking skills are the core studies of systems analysis and design, decision support, computing and communications infrastructures, software project management, and understanding the information processing needs central to the survival of every modern organization.
Research in information systems spans a wide range of theoretical and empirical topics, most of which touch on how information technology can be best used in different contexts. Designing new forms of human-computer interaction; creating more accurate AI and machine-learning models; improving social media analysis techniques; and experimenting with new system designs in both organizational and individual contexts - are all examples of information systems research areas. Research and applications of information systems are found in every possible domain from digital healthcare and smart cities, to online learning, marketing strategies, financial analytics, manufacturing processes, retail networks, and international trade.
Management and Organizational Behavior
Organizational Behavior research examines individual and group human behavior in a work environment, and studies its impact on performance at the individual, team, and organizational levels. Drawing from the fields of psychology and sociology, organizational behavior advances our understanding of factors relevant to management and work performance, such as job structure, communication, motivation, leadership, personality, and interpersonal and team processes.
Marketing and Business Development
The MBA+ Program in Marketing trains graduates for key roles in the field of management, both locally and internationally, guided by a view that executives in all spheres of business ought to possess a marketing education.
The intense competition that defines the present era obliges companies to significantly invest in marketing processes, whilst taking advantage of business opportunities, and adapting to the dynamic transformations occurring in the markets in which they operate. The Program in Marketing is tailored to anyone seeking to make their mark in the business world in an executive capacity, above all on account of the practical tools the Program imparts, which allow students to grasp a broad spectrum of business processes relevant to the current epoch.
In most leading companies, those possessing an education in marketing have become a central part of the senior management, a logical consequence of the growing recognition that marketing is invaluable to the organization’s development and advancement, primarily in competitive markets.
The Program incorporates advanced marketing courses, guest lectures by eminent marketing industry figures, as well as a practicum (internship) in marketing.
In addition to the Program’s core studies, students are given the opportunity to deepen their knowledge and practical experience by participating in one of the following two learning clusters:
A Digital Marketing Cluster focused on acquainting students with the digital marketing tools, strategies, techniques, and channels used to achieve a business advantage in an age in which major marketing budgets are being shifted away from traditional media toward digital media. All students who successfully complete the Digital Marketing Cluster are awarded a certificate attesting to such.
A Marketing and Innovation Management Cluster whose aim is to introduce students to essential marketing tools for tech companies, as well as to processes and strategies for negotiating markets characterized by innovative product development. All students who successfully complete the Marketing and Innovation Management Cluster are awarded a certificate attesting to such.
Alongside one of the two aforenoted clusters, each student may also participate in an Entrepreneurship and Innovation Cluster, which is designed to broaden their knowledge and experience in areas of particular relevance to the entrepreneur, or to anyone interested in taking part in a technological initiative. All students who successfully complete the Entrepreneurship and Innovation Cluster are awarded a certificate attesting to such.
Likewise, students are offered the possibility of enrolling in a Corporate Governance (Directors) Cluster, comprised of a basic corporate governance course included in the syllabus as well as two advanced courses in this area. All students who successfully complete the Corporate Governance Cluster are awarded a certificate attesting to such.
Successful completion of the MBA+ Program in Marketing enables graduates to continue their studies at the doctoral level, provided that they satisfy all the requirements for admission to such studies.
