Dr. Dikla Perez
Dr.
Telephone:
03-7387913
Email:
Office:
Building 504, Room 332
Research Interests:
Consumer psychology and behavior Consumer judgment and decision-making Consistency in consumption behavior Identity, and social psychology effects on consumer behavior
Research
Working Papers
Perez D., Steinhart Y., Grinstein A., and Morren M. “Consistency in identity related sequential decisions.”
Buskila G. and Perez D. " Help yourself: Pictures of Donation Recipients Engaged in Self-Help Enhance Prospective Donors’ Perceptions of Donation Efficacy and Actual Donations on Crowdfunding Platforms."
Perez D., and Morwitz V. “How Measurement Effects Vary with Culture?.”
Perez D., Grinstein A., and Rubin M.M. " What do I think about this sustainable Gucci? Product- or company-focused sustainability association, self-efficacy, and consumer evaluation of luxury brands"
- Last modified: 22/06/2020
