Dr. Dikla Perez

Dr.
Dr. Dikla Perez
Telephone: 
03-7387913
Email: 
diklaperez@gmail.com
Office: 
Building 504, Room 332
Research Interests: 
Consumer psychology and behavior Consumer judgment and decision-making Consistency in consumption behavior Identity, Social psychology effects on consumer behavior

Working Papers

Perez D., Steinhart Y., Grinstein A., and Morren M. “Consistency in identity related sequential decisions.” 

Buskila G. and Perez D. " Help yourself: Pictures of Donation Recipients Engaged in Self-Help Enhance Prospective Donors’ Perceptions of Donation Efficacy and Actual Donations on Crowdfunding Platforms."

Perez D., and Morwitz V. “How Measurement Effects Vary with Culture?.”

Perez D., Grinstein A., and Rubin M.M. " What do I think about this sustainable Gucci? Product- or company-focused sustainability association, self-efficacy, and consumer evaluation of luxury brands"

 

  • Last modified: 22/06/2020