Prof. Eugene Jaffe
CV
B.S. (Econ.) Wharton School, University of Pennsylvania
MBA, Graduate School of Business, New York University
Ph.D Wharton School, University of Pennsylvania
Past President, European International Business Academy
Honorary Founder, Academy of Market Intelligence
Visiting Lectureships at:
Wharton School, University of Pennsylvania
Baruch College, City University of New York
Rutgers University Graduate School of Business, New Jersey
Monterrey Institute of Technology (ITESM), Mexico
Copenhagen Business School, Denmark
Bradford University (Israel Program)
Boston University (Israel Program)
Research
- Country Image Measurement
- Business Ethics
- Measurement of Relationship Assets
- The Effects of Globalization on Domestic Markets
Publications
Most cited publication: National Image and Comparative Advantage: The Theory and Practice of Place Branding. (with Israel Nebenzahl). Copenhagen Business School Press, 2nd edition, 2006. 1,111 citations.
Recent Selected Publications:
“Five Typical City Branding Mistakes: Why Cities Fail in the Implementation of Rebranding Strategies,” Journal of Brand Strategy, 2014, 2, 4, 392-402.
“A Summated Rating Scale for Measuring City Image,” Cities, 2015, 44, 5o-59.
“The Impact of Acculturation on Immigrants’ Business Ethics Attitudes,” Journal of Business Ethics, 2018, 147, 4, 821-834.
“Can One Brand Fit All? Segmenting City Residents for Place Branding,” Cities, 2021
Media
- 1988. Presidential Fellow, American Graduate School of International Management.
- 1995. Award for Excellence: Highly Commended paper from International Marketing Review, Volume II (1994).
- 1996. Citation of Excellence: Highest Quality Rating, ANBAR, for paper in the International Marketing Review, 13, 4 (1996).
- 1998. Citation of Excellence: Highest Quality Rating, ANBAR, for paper in the European Journal of Marketing, 32, 1 (1998).
Last Updated Date : 05/11/2023
