פרופ' יוג'ין יפה

Most cited publication: National Image and Comparative Advantage: The Theory and Practice of Place Branding. (with Israel Nebenzahl). Copenhagen Business School Press, 2^nd edition, 2006. 1,111 citations.

Recent Selected Publications:

“Five Typical City Branding Mistakes: Why Cities Fail in the Implementation of Rebranding Strategies,” Journal of Brand Strategy, 2014, 2, 4, 392-402.

“A Summated Rating Scale for Measuring City Image,” Cities, 2015, 44, 5o-59.

“The Impact of Acculturation on Immigrants’ Business Ethics Attitudes,” Journal of Business Ethics, 2018, 147, 4, 821-834.

“Can One Brand Fit All? Segmenting City Residents for Place Branding,” Cities, 2021.