Prof. Gila E. Fruchter

EDUCATION:

1988: D.Sc. in Mathematics, Technion – Israel Institute of Technology, Haifa, Israel.

Academic Appointments:

Spring 1990:      Lecturing, Technion, Israel

1990-1991:    Visiting Researcher, UCLA

Fall 1992:      Lecturer, UCLA

Spring 1992:      Lecturing,Technion, Israel.

1993-1994:        Research Fellow , Technion, Israel.

Summer1994:    Visiting Scholar, Washington University in St. Louis

Summer1995:    Visiting Scholar, Washington University in St. Louis

Summer1996:    Visiting Scholar, MIT Sloan School of Management, Cambridge, USA.

Summer 1997:   Visiting Scholar, Haas School of Business, UC Berkeley, USA.

Summer1998:    Visiting Scholar, Haas School of Business, UC, Berkeley.

1994 - 1999:      Lecturer, Faculty of Industrial Engineering and Management, Technion, Israel.

1999-2000:        Visiting Scholar, Haas School of Business, UC, Berkeley

                         and The University of Texas, Dallas., USA.

2000-2001:        Visiting Scholar, Department of Marketing, The Hong Kong University of

                          Science and Technology,  Hong Kong.

2001-2005:        Senior Lecturer, Bar- Ilan  University, Israel.

April 2005- March 2010: Associate Professor (with tenure), Bar- Ilan  University, Israel.

2007-2008:    Visiting Scholar,  The Wharton School, U Penn

April 2010- : Full Professor ,  Bar- Ilan  University, Israel.

October 2014-December 2014: Visiting Professor, ESSEC Business School, Paris, France

October 2015- : Professor Emerita, Bar- Ilan  University, Israel

PROFESSIONAL FUNCTIONS:

Editorial/Advisory Boards:

Marketing Science: 2005- to date

Journal of Service Research: 2005- to date

Review of Marketing Science: 2000- to date

World Journal of Marketing Management : 2006 – to date

Applied Economics Research Bulletin: 2007-date

Guest Area Editor for Journals:

Marketing Science: 2005

Reviewer for Journals:

Marketing Science

Management Science

Journal of Marketing Research

Journal of Service Research

Review of Marketing Science

 International Journal of Research in Marketing

 Optimal Control Applications and Methods

 European Journal of Operational Research

 Journal of Economic, Dynamics and Control

 International Game Theory Review

 Annals of Dynamic Games

 Automatica

 Operations Research

Mathematical Review

AWARDS:

2002: JSR  Best Article Award Finalists on the article: "Optimal Membership Fee and Usage Price Over Time for a Network Service," Journal of Service Research, Vol. 4, no.1, August 2001, 3-14, lead article.

2006: JSR  Best Article Award Finalists on the article: “Transactions Vs. Relationships: What Should The Company Emphasize?” Journal of Service Research, Vol. 8, no.1, August 2005,18-36.

GRANTS / fellowships:

April 1989: The Lady Davis Fellowship Trust, Technion, Israel.

July 1992: Better-Doctorate Fellowship, Technion. Israel.

1994-1995: "Technological analysis in the printing industry and marketing strategy for

                     Indigo Company." 

1998:   "Managing a competitive entry: Dynamic limit pricing and advertising."

             TIM fund. Technion. 

1998:   "Customer retention and acquisition in a dynamic and competitive environment: An experimental analysis," Davidson fund. Technion,

2002:    Research Incentive Grant, Bar-Ilan fund,

2006:  DFG Grant for Scientific Visit to Germany

ADITIONAL INFORMATION:

1998:  Session Chair, Marketing Science Conference, Insead, France, July 10-13, 1998.

2000: Session Chair, Marketing Science Conference, University of California at Los Angeles, June 22-25, 2000.

2003:  Session Chair, Marketing Science Conference, University of Maryland, College Park, June 12-15, 2003.

2005: Organizer of the conference in the memory of Professor Rami Saggie: “On leadership,” Bar-Ilan University, Israel, March 7, 2005.

2006:  Session Chair, 12-th International Symposium on Dynamic Games and Applications, University of Nice Sophia Antipolis,  France, July 3-6^th, 2006.

Departmental Service:

2006-2014: Head of  Doctoral Committee

2006- 2012:  Head of Marketing Area,  

2011- 2014: Head of Graduate School of Business Administration, Bar-Ilan University.

TEACHING EXPERIENCE

Graduate (MBA):

Marketing Management

Marketing Models in Practice

Pricing

Marketing Engineering

Seminar in Marketing

Graduate (PhD):

Seminar

SUPERVISION OF GRADUATE STUDENTS:

M. Sc. / M. B. A. Students:

1. Elena Guz, M.Sc., completed 1998, "A model of price and advertising in a dynamic duopoly with stochastic demand."  (co-supervisor Dr. D. Peled), Technion, Israel.
2. Ariel Fligler, M.Sc., completed 2003, "Product line design using a genetic algorithm." (co- supervisor Dr. I.  Shimshoni), Technion, Israel.
3. Yair Orbach, M. B. A., completed 2005, “Pre-launch dynamic forecasting of new products using conjoint-based customer utility data," Bar-Ilan University.
4. Shiri Azmon, M. B. A , completed 2006, “Using traditional product classification to design on-line customer's loyalty strategy,” Bar-Ilan University.
5. Ronen Chen, M. B. A , completed 2007, “Price as a marketing effort to recycle the PLC,”  Bar-Ilan University.
6. Avi Steinberg, proposal approved 20/7/2011, "Forecasting the Product Life Cycle of Prescription Drugs: Brand and Generic", Bar-Ilan University
7. Anafa Baruch, completed 2018, "The impact of women's risk aversion on career advancement in the financial world", Bar-Ilan University.

8. Gal Varshavsky, completed 2018, "Physicians' Attitudes toward Medical Representative", Bar-Ilan University.

9. Gil Peleg, completed 2018,  "Spectrum Lifecycles", Bar-Ilan University.

Ph. D. Students:

1. Shalom Levi, completed 2005, “Interactive Elaboration Likelihood model: Consumer readiness to search for information and purchase products in Interactive TV,“ (co-supervisor Professor I. Nebenzal), Bar-Ilan University.
2. Moti Zviling, completed 2007, "An algorithm for matching celebrity to product advertising," Bar-Ilan University.
3. Gil Sharoni, completed 2008,“Site quality, perceived risk and banner advertising effectiveness and commercial web site” Bar-Ilan University.
4. Yair Orbach, completed 2009, “Pre-launch dynamic forecasting of new products" Bar-Ilan University.

5. Versano Naor, completed 2018. "מודל דיפוזיה לבניה ירוקה והצרכן הירוק", Bar-Ilan University.

Conferences

The 15th Conference of IEEE in Israel, April 7-8, 1987:  "An analytic method for design of uncertain discrete nonlinear control systems."

International Symposium on Circuits and Systems, May 4-7, 1987, Philadelphia: "On    several variable zero sets and application to MIMO feedback stabilization."

International Conference on Control and Applications, April 3-6, 1989, Jerusalem. Invited lecture: "Stability analysis of one-dimensional dynamical systems applied to beating heart."

The 31st IEEE Conference on Decision and Control, December 16-18, 1992, Arizona:  "A game theoretic analysis of a linear compensator in the presence of disturbance and parameter uncertainties."

Marketing Science Conference, March 12-14, 1993, St. Louis, Missouri:  "A game  theoretic approach to advertising expenditures in a duopoly market."

Marketing Workshop, May 1994, Tel-Aviv University, Tel-Aviv:  "Dynamic advertising competition."

International Workshop on Dynamic Competitive Analysis in Marketing, Montreal,  Canada, Sept. 1-2, 1995: "Feedback promotional strategies in a growing dynamic competitive market:  theory and empirical study."

Informs 1996 Marketing Science Conference, March 7-10, 1996, Florida:  "Dynamic advertising strategies with market expansion."

Game Theory Workshop, May 1996, Technion, Haifa: "Differential games in advertising."

Marketing Workshop, September 1996, MIT sloan School of Management, Cambridge: "Dynamic targeted promotions: A customer retention and acquisition perspective."

1997 Marketing Science Conference: Marketing Science and technology, Berkeley, March   21-24, 1997:"Cultivating technological managers for customer expertise."

Marketing Workshop, September 1997, Haas School of Business, UC, Berkeley: "Satisfaction Guaranteed as a surplus extracting device."

INFORMS Israel, Tel-Aviv, June 28 - July 1, 1998: "Satisfaction Guaranteed as a surplus extracting device."

8th International Symposium on Dynamic Games and Applications, Maastricht, The  Netherlands, July 5-8, 1998: "Feedback competitive advertising strategies with a general  objective function."

Marketing Science Conference, Insead, France, July 10-13, 1998: "Satisfaction guaranteed as a surplus extracting device."

Marketing Science Conference, Los Angeles, June 22-25, 2000: "Dynamic Two-Part Tariff for a Network Service."

Marketing Science Conference, Wiesbaden, Germany, July 5-8, 2001: "Tailored Promotions for Customer Retention and Acquisition: Theory and Experimental   Evidence."

Marketing Science Conference, Edmonton, Canada, June 27-30, 2002: "Dynamic Network-   Based  Discriminatory  Pricing."

Marketing Science Conference, University of Maryland, College Park, June 12-15, 2003: "Optimal Budget Allocation Over Time for Keyword-Activated Banner Ads in Web Portals."

Marketing Science Conference, June 24-26, 2004, Erasmus Universiteit Rotterdam. Invited lecture, in a special session: "Dynamic Targeted Promotions: A Customer  Retention and Acquisition Perspective."

Marketing Science Conference, Erasmus Universiteit Rotterdam, June 24-26, 2004: "Dynamic Brand-Image-Based Production Location Decisions."

Marketing Workshop, March 22, 2005, Tel-Aviv University. Invited seminar: "Dynamic Brand-Image-Based Production Location Decisions."

Research Seminar, May 16, 2005, Bar-Ilan University, Department of Economics. Invited  seminar:  "Dynamic Brand-Image-Based Production Location Decisions."

Optimal Control and Dynamic Games: Workshop in Honor of Suresh Sethi, June 2-5, 2005, Aix en Provence. Invited lecture: "Dynamic Two-Part Pricing in a Dynamic Environment.”

Marketing Science Conference, Emory University, June 16-18, 2005: "Optimal Launch  Timing of Over-the-Counter Versions of Prescription Drugs. "

12-th International Symposium on Dynamic Games and Applications, University of Nice Sophia Antipolis, France, July 3-6th, 2006: "Dual Role-Based Pricing in a Dynamic and Competitive Environment."

2007 Israeli Operations Research Society (ORSIS) conference, Israel, May 13-14, 2007: "Social  Relationship and Transactional Marketing Policies- Maximizing Customer Lifetime Value."

16th Annual Frontiers in Service Conference, San Francisco, California, USA, Oct. 4-7,  2007: “Can Sellers Rely on Buyer Commitment?”

Marketing Science Conference, June 12-14, 2008, Vancouver, Canada,  Invited lecture, in a special session: "Buyer-Seller Relationships and Customer Lifetime Value."

Marketing Science Conference, University of Michigan Ann Arbor, Michigan   USA, June 4-6, 2009: "Optimal Advertising under the Generalized Bass Model of New Product Diffusion."

2nd Workshop on Economics of Advertising and Marketing, St-German en Laye, June 11-13, 2009: "Optimal Campaign Replacement and Pulsing Policies with Wear-out Effects."

11^th Workshop on Optimal control, Dynamic Games and Nonlinear Dynamics, University of Amsterdam, May 31—June 1. 2010: "Dynamic pricing for Subscription Services."

Marketing Science Conference, University of Cologne, Germany, June 17-19, 2010: "Dynamic pricing for Subscription Services."

ORSIS 2012 Conference, June 3-4, at Ma’aleh Ha’Hamisha Hotel in the Judean Hills near Jerusalem.

ORSIS 2013 Conference,  May 19-20 , Leonardo Hotel, Beer-Sheva.

9^th International ISDG Workshop, July 5-6, Barcelona, Spain, 2013.

Marketing Science Conference, Ozyegin University, Istanbul, Turkey, July 11-13, 2013.

Marketing in Israel, Beer Sheva and Rehovot, December 30,31, 2014.

13^th Viennese Workshop on Optimal Control and Dynamic Games, Vienna, May 13^th – 16^th, 2015.

ORSIS 2016 Conference, May 19-20, at Ma’aleh Ha’Hamisha Hotel in the Judean Hills near Jerusalem.

Recent advances in Retailing and Consumer Services Science, Edinburg, Scotland, July 11-14, 2016.

11^th SICC International Tutorial Workdhop Topics in Nonlinear Dynamics: Paradigmatic Models in Social Sciences, Milano, Italy, September 26-28, 2016.

ORSIS 2017 Conference, May 21 – 22, at Bar-Ilan University, Israel.

11-th ISD Games Workshop, Banach Institute of Mathematics, Poland, Warsaw, July 13-15, 2017.

Global Conference on Services Management, October 3-7, 2017, Voltera, Italy.

14th Viennese Conference on Optimal Control and Dynamic Games, Vienna, July 3-6, 2018.

2019 Informs Marketing Science Conference, June 19-23, 2019,  Rome, Italy.

International meeting on Game Theory, July 2-5, 2019, St. Petersburg, Russia.

Recent Advances in Retailing and Service Science, July 7-14, 2019, Talin, Estonia.

ICIAM Conference, July 14-21, 2019, Valencia, Spain.

XLIII Dynamics Days Europe conference, September 3-8, 2023, Naples, Italy, “How Responsive should a Firm be to Customers’ Expectations.” 

7th IFAC Conference on Analysis and Control of Nonlinear Dynamics and Chaos, London, United Kingdom, June 2024, “How to Exploit a Market Niche by Responsivity?”

15th Alps-Adria Psychology Conference, September 11–13, 2024, Klagenfurt, Austria, “A Mathematical Perspective on Flow and Happiness.”