| 2004 |
The potential influence of psychology aspects in computer-mediated-communication versus face-to-face communication on the perceived loyalty of the customer to the distribution channel |
PhD |
Stienmez Haya |
Prof.
Israel
Nebenzahl
|
| 2003 |
Developing scales for the measurement of brand image |
PhD |
Boosi-Yehoshua Irit |
Prof.
Israel
Nebenzahl
|
| 2003 |
The influence of one to tone marketing strategy on the purchase decision of goal and browsing oriented consumers in E-commerce web sites |
PhD |
Yuster Iris |
Prof.
Libermann
Yehoshua
|
| 2002 |
The influence of corporate culture on information technology usage |
PhD |
Sternberg Akiva |
Prof.
Dov
Elizur
|
| 2001 |
Workplace, household and personal factors affects on dual-usage information technology adoption: the case of internet adoption by engineering professional at the workplace |
PhD |
Minkov Aharon |
Prof.
Dov
Te'eni
|
| 1998 |
Total Quality Management (TQM) at employee's level - Influencing factors and organizational outcomes |
PhD |
Stashevsky Shmuel |
Prof.
Dov
Elizur
|
| 1995 |
פרסום שרותים: בחינת פניה פרסטמית אופטימלית עבור שרותי התנסות מול שרותי אמון |
PhD |
Flint-Goor Amir |
|
