ד"ר מתי רחמים

Hornik, J., Ofir, C., & Rachamim, M. (2017). Advertising appeals, moderators, and impact on persuasion: A quantitative assessment creates a hierarchy of appeals. Journal of advertising research, 57(3), 305-318.‏

Hornik, J., Satchi, R. S., & Rachamim, M. (2019). The joy of pain: A gloating account of negative electronic word-of-mouth communication following an organizational setback. Internet Research, 29(1), 82-103.

The paper was selected by the editorial team of Internet Research for the outstanding paper award.

Hornik, J., Rachamim, M., & Grossman, O. (2021). Ripples of contempt: aversive responses to others (mis) fortunes. Motivation and Emotion, 45(6), 809-817.‏

Hornik, J., Rachamim, M., Satchi, R. S., & Grossman, O. (2021). A dark side of human behavior: development of a malicious sentiments scale to others success or failure. Computers in Human Behavior Reports, 4, 100112.‏

Hornik, J., Ofir, C., Rachamim, M., & Grossman, O. (2021). The Impact of Emotional versus Rational Appeals. Theory and Practice in Management, 1, 35-52. (HEB)

Song, Y., Berger, R., Rachamim, M., Johnston, A., & Colladon, A. F. (2022). Modeling the industry perspective of university-industry collaborative innovation alliances: Player behavior and stability issues. International Journal of Engineering Business Management, 14, 18479790221097235.‏

Berger, R., Drori, N., Rachamim, M., & Alon, I. (2023). Towards an emic model of business culture. Competitiveness Review, 33(6), 1161-1178.

Grossman, O., Rachamim, M., & Mann., J. (2022). The Influence of Ethnic Identity on Consumer Preferences: The Case of East Jerusalem Arabs. Theory and Practice in Management, 2, 58-78. (HEB)

Rachamim, M., Nathan, O., Grossman, O., Graguer, S., & Mia-Shagrir, L. (2022). Product Placement in Video Games: New Insights. Theory and Practice in Management, 4, 64-77. (HEB)

Berger, R., Drori, N., Rachamim, M., & Alon, I. (2023). Towards an emic model of business culture. Competitiveness Review, 33(6), 1161-1128.

Hornik, J., & Rachamim, M. (2023). Justice for all: A marketing perspective and research agenda. Journal of Business Research, 159, 113710.

Hornik, J., Ofir, C., Rachamim, M., & Grossman, O. (2023). The bittersweet smell of success: Malicious online responses to others achievements. Frontiers in Psychology, 14, 1085317.‏‏

Berger, R., Barnes, B. R., Lee, L., & Rachamim, M. (2023). Are Christian Arabs’ business models different from those of Muslim Arabs?, International Marketing Review, 40(2), 290-312.

Grossman, O., & Rachamim, M. (2023). Does classical versus pop music influence coffee purchase likelihood?. Psychology of Music, 03057356231153071.‏

Hornik, J., Rachamim, M., & Graguer, S. (2023). Fog computing: a platform for big-data marketing analytics. Frontiers in Artificial Intelligence, 6, 1242574.

Hornik, J., & Rachamim, M. (2023). Torn Between Online Marketing Stories: Trait Ambivalence’s Influence on Schadenfreude. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 36(2), 1-12.

Rachamim, M., & Moran, A. (2023). Product Placement as a Green Marketing Platform. Theory and Practice in Management, 5, 78-87. (HEB)‏

Grossman, O., & Rachamim, M. (2024). How can coffee shops draw customers back after COVID-19? the influence of psychological distance on coffee versus tea preference. Journal of Business Research, 172, 114431.

Hornik, J., Rachamim, M., & Grossman, O. (2024). A Tango of Two Dark Emotions: Mixed Reactions to Commercial Entities (Mis) fortunes. Customer Needs and Solutions, 11(1), 2.

‏Hornik, J., Ofir, C., Rachamim, M., & Graguer, S. (2024). Fog Computing-Based Smart Consumer Recommender Systems. Journal of Theoretical and Applied Electronic Commerce Research, 19(1), 597-614.

‏Man, T. W. Y., Berger, R., & Rachamim, M. (2024). A social constructivist perspective on novice entrepreneurial learning in business incubators. International Journal of Emerging Markets, 19(5), 1281-1305.

Hornik, J., Ofir, C., & Rachamim, M., (2024). Out of the Fog: Fog Computing Enabled AI to Support Smart Marketing Management. Management Review Quarterly, 1-33.

‏Hornik, J., & Rachamim, M. (2024). Television shows ideation, and testing with smart digital twins to advance ratings. Electronic Commerce Research, 1-32.

Rachamim, M., Hornik, J., & Ofir, C. (2025). The market for private security: a review, research agenda, and marketing strategies for a contested terrain. Management Review Quarterly, 1-41.

Berger, R., Barnes, B. R., Rachamim, M., & Silbiger, A. (in press). Is Guanxi prevalent across China? Evidence from seventeen provinces. European Journal of International Management.

Hornik, J., & Rachamim, M. (in press). Leveraging real-time digital twins for smart livestreaming platforms to enhance consumers’ experience. Journal of Supercomputing.

Hornik, J., & Rachamim, M. (in press). AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience. Management Review Quarterly.

Rachamim, M., & Hornik, J. (2024, December). AI-enabled cognitive digital twins to support product life-cycle management. Proceedings of the 2024 International Conference on Computational Science and Computational Intelligence (CSCI), Las Vegas, NV, USA.

Chaters

Ofir, C., & Rachamim, M. (2011). Processing of price information. In J. N. Sheth (Ed.), Legends in marketing. Sage Publications IndiaPvt Ltd, 35-48.

Rachamim, M., Graguer, S., Grossman, O., & Ofir, C. (2024). Introduction: New Directions in Behavioral Pricing. In New Directions in Behavioral Pricing (pp. xv-xx). World Scientific Publishing Co.. https://doi.org/10.1142/9789811292231_fmatter.

Rachamim, M., & Hornik, J. (2024). Internet of Marketing Things: A Fog Computing Paradigm for Marketing Research. In Marketing - Annual Volume 2024. IntechOpen.